brief / Merge 2 – 3 letters from a historical typeface to create a new one—associated with
a new sound—then map it on a space using light. Techniques including; anamorphic, parallax,
projection, long exposure photography/light painting etc, and take pictures. Select one picture
and create an A3 poster.
a new sound—then map it on a space using light. Techniques including; anamorphic, parallax,
projection, long exposure photography/light painting etc, and take pictures. Select one picture
and create an A3 poster.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/b816f04c0d15b240e76c71c7ffc70f2a/5dd1ddb80925e3c9bfc730d4_rw_1200.jpg?h=c8f114d15a247ebd216b7dd651208757)
role / Concept, design, photography & art direction.
duration / 2 weeks.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b816f04c0d15b240e76c71c7ffc70f2a/c84edea1f186861d704437a1_rw_1200.jpg?h=95da607cd0b706302ef3cb918d29ecd3)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b816f04c0d15b240e76c71c7ffc70f2a/bbe170433568101e6941f1d1_rw_1200.jpg?h=87508b2863c47d97515b9ea2dbe8cade)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/b816f04c0d15b240e76c71c7ffc70f2a/66755d208c334ce6ed334720_rw_1200.jpg?h=e8df475fc909be0c5b57703023dae8ce)
realisation / The typeface chosen was Didot and the hybrid was designed as a new ligature/
glyph to replace .com. The outcome for this project utilised a technique called ‘Peppers Ghost’,
essentially using a piece of glass to project the hybrid. Movement was then captured through
long exposure photography. Colour was added to reflect the environment of the shoot where
there was a brightly coloured pink wall.
glyph to replace .com. The outcome for this project utilised a technique called ‘Peppers Ghost’,
essentially using a piece of glass to project the hybrid. Movement was then captured through
long exposure photography. Colour was added to reflect the environment of the shoot where
there was a brightly coloured pink wall.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b816f04c0d15b240e76c71c7ffc70f2a/bf9808d8b476db9966bffe3e_rw_1920.jpg?h=839b4c2746a64e9ff2850a5e288c344f)
Creating the projection on location
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b816f04c0d15b240e76c71c7ffc70f2a/91ec3f18b35e13d503d5fb48_rw_1920.jpg?h=770adbbff890e0c79e6067ce4f2ea0c3)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b816f04c0d15b240e76c71c7ffc70f2a/0936d85f5e0770a4972c667b_rw_1920.jpg?h=38d911d66cda82551cad7f6a1587a4a1)
Edited images for poster
A collaborative project as Studio 2.0, credit Colin O’donnell and Jacob Ward