The brief for this project was to combine two words—education and consumption—and develop a solution to a problem relating to them.
Topper is a sandwich brand aimed at reducing food waste. Specifically that of the end pieces of a loaf of bread. It is aimed at consumers with an existing interest in environmental issues and also people with a love of crusts. The brand is humorous, with a serious undertone. This is achieved through the use of bold colours and imagery, alongside factual information—regarding health, environment and the product itself. NOT FOR DUCKS is the company slogan, it is double edged—bread is bad for ducks, and there are many benefits for consumers.
